Influence of Mass Media on Teenage Sexuality in Ika North-East L.G.A

Abstract

This study explores the influence of mass media on teenage sexuality among social media users in Ika North East Local Government Area, Delta State, Nigeria. The study was anchored on the Social Learning Theory as its guiding framework and employed mixed-methods research design. The population of the study comprised 200 teenagers aged 14-19 from secondary schools in Ika North-East Local Government Area using a stratified random sampling procedure. The instruments used in gathering data for the study include a structured questionnaire which was used in gathering quantitative data, and in-depth interviews which were conducted to gather qualitative insights. The study analyzed quantitative data using descriptive (frequencies, percentages) and inferential statistics (chi-square) and qualitative data using thematic analysis. The findings revealed widespread media use among respondents, with 87% reporting frequent consumption, predominantly television (70%) and social media (60%). A majority (65%) acknowledged that media influenced their perceptions of sexual behavior. Specifically, 57% believed television normalized relationships based on physical attraction. While 60% gained useful sexual health information from media, 45% felt crucial information on unsafe practice consequences was lacking. The study concluded that mass media significantly shapes teenage sexual attitudes, contributes to some health awareness, and can promote unrealistic norms related to teenage sexuality. The study recommended the implementation of formal sexual education programmes, both in schools and through community initiatives to counterbalance the negative effects of media portrayals and ensure that adolescents receive accurate and reliable information regarding sexuality.