ASSESSMENT OF THE EFFECTIVENESS OF RADIO ENVIRONMENTAL CAMPAIGN FOR FLOOD CONTROL IN LAMODI COMMUNITY IN OFFA, KWARA STATE, NIGERIA

Abstract

The human environment is bedevilled by several challenges, including flooding. This has led to plans and programmes by both government and communities aimed at checking this incident. This study assesses how effective radio campaigns have been in mitigating the incidence of flooding by creating awareness and mobilising members of the Lamodi community in Offa Kwara state towards this menace. Grounded by the agenda setting theory of the media, the study adopts a descriptive survey design to gather primary data from 400 residents of Lamodi. Findings reveal that radio campaigns significantly heightened public awareness of flood-related issues, with 75% of respondents attesting to being aware of such campaigns. Furthermore, over 90% of respondents rated the campaigns as effective or very effective in community mobilization. The campaigns not only enhanced  understanding of flood control measures but also spurred practical engagement in activities such as community clean-up exercises, drainage clearing, and participation in flood control committees. The study recommends that local government areas and other stakeholders continue leveraging radio as a platform for flood awareness and education while efforts should be made to diversify the radio campaign content to address emerging flood-related challenges and sustain public interest.