INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF BUSINESS EDUCATION STUDENTS IN UNIVERSITIES IN ENUGU STATE
Keywords:business education students, business educators, social media
The study was aimed at determining the influence of social media on academic performance of business education students in universities in Enugu State. Survey research design was used for the study. Two research questions and two null-hypotheses guided the study. The population of the study was 100 students from the three universities that offer business education in Enugu State. The population was as sample due to the manageable size. A 20 –
item questionnaire was used to elicit information from the respondents. The instrument was face-validated by three experts from the department of technology and vocational education
(TVE) Enugu state University of Science and Technology (ESUT). Cronbach alpha was used to determine the internal consistency of the instrument and it yielded a reliability coefficient of
0.89, indicating that the instrument was reliable. The data collected were analyzed using mean with standard deviation. The hypotheses were tested using t-test at 0.05 level of significance. It was found that social media has both positive and negative influence on academic performance of business education students. Based on the findings, it was
recommended among others that parents should exercise control over the time their children/wards devote to social media. Moreso, business educators should emphasize the use of time table so that business education students will learn how to allocate time to each programme.