EVALUATING LIVE NON-FORMAL EDUCATIONAL PROGRAMMES ON RADIO NIGERIA NETWORK - CIPP EVALUATION MODEL IN PRACTICE

Abstract

Educational radio programmes have been successful in promoting education in
different fields. Radio Nigeria Network aired Focus and Consumer Speaks as live non-formal educational radio programmes from 2012 to 2016. This study attempted to find out how educational the objectives, production procedures and contents of these programmes were and what impact they had on listeners from the perspective of the CIPP Evaluation Model. The study adopted ex post facto design and generated data through in-depth interview, content analysis and survey, which were analyzed with explanation building technique, simple percentages, mean scores and standard deviations. Findings indicate that the programmes had clearly defined educational objectives and that their production procedures/inputs conformed to educational criteria except for the transmission of Consumer Speaks at odd hours. The programmes‟ contents met standard content specifications for educational radio programmes significantly and they recorded high impact in the cognitive and affective levels of learning among listeners. The study recommends continued use of live non-formal educational radio programmes to promote education because of the high level of interactivity that they provide. Educational broadcasters should also keep the components of CIPP Evaluation Model in mind while planning their programmes to enhance effectiveness and avoid transmissions at odd hours.