WORKPLACE CONFLICT MANAGEMENT AND EMPLOYEE RETENTION: AN EMPIRICAL STUDY OF COCA-COLA NIGERIA LTD

Authors

  • Adebayo Samson Odebode Department of Employment Relations and Human Resource Management, Osun State University, Osogbo, Nigeria
  • Comfort Adeyinka Kayode dDepartment of Employment Relations and Human Resource Management, Osun State University, Osogbo, Nigeria
  • Fatai Olalekan Dahunsi Department of Employment Relations and Human Resource Management, Osun State University, Osogbo, Nigeria
  • Aanu Celinah Timi-Eweje Department of Employment Relations and Human Resource Management, Osun State University, Osogbo, Nigeria
  • Oluwadara Oyinkansola Oderinwale Department of Employment Relations and Human Resource Management, Osun State University, Osogbo, Nigeria
  • Isola Oyelakan Ayantunji Department of Employment Relations and Human Resource Management, Osun State University, Osogbo, Nigeria

Keywords:

Conflict Management, Confrontation Strategy, Collaboration Strategy, Employee Retention

Abstract

Studies on conflict management strategies have gained greater attention in recent
times and have been shown to be a key factor in retaining employees. The study investigated
conflict management strategies and employees’ retention in Coca-Cola Nigeria Ltd. The specific
objectives were to determine the influence of collaboration strategy on employees’ retention and to
examine the influence of confrontation strategy on employees’ retention. The descriptive survey
research design was adopted for the study. A total population of five hundred and eighty-one (581)
serves the study population. Two hundred and thirty-seven (237) respondents were selected using
Taro Yamane's formula for sample size determination; the study employed a simple random sample
technique, data were collected using a structured questionnaire, and were analysed using descriptive
and inferential statistics. Linear regression analysis was employed to test the stated hypotheses. All
the research hypotheses were tested at a 0.05 alpha level. The findings of the study revealed that
collaboration strategy significantly influenced employee retention (F(1,226) = 74.150, p < .000),
and that confrontation strategy significantly influenced employee retention (F(1,226) = 177.385, p
< .000). It was concluded that there was a significant and positive influence of conflict management
strategies on employees’ retention in Coca-Cola Nigeria Ltd. The study therefore recommends that
the organisation should take into consideration conflict resolution strategies because it has a
significant influence on employees’ retention

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Published

2026-03-25

How to Cite

Samson Odebode, A., Adeyinka Kayode, C., Olalekan Dahunsi, F., Celinah Timi-Eweje, A., Oyinkansola Oderinwale, O., & Oyelakan Ayantunji, I. (2026). WORKPLACE CONFLICT MANAGEMENT AND EMPLOYEE RETENTION: AN EMPIRICAL STUDY OF COCA-COLA NIGERIA LTD. African Journal of Social and Behavioural Sciences, 16(2). Retrieved from https://journals.aphriapub.com/index.php/AJSBS/article/view/3635

Issue

Vol. 16 No. 2 (2026)

Section

Articles

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