CORPORATE STRATEGY AND ORGANISATIONAL PERFORMANCE IN NIGERIA’S FMCG MANUFACTURING INDUSTRY

Abstract

Corporate strategy is a critical determinant of organizational performance,
particularly within complex and competitive environments such as Nigeria’s manufacturing sector.
This study examined the influence of five core dimensions of corporate strategy: strategic
planning, competitive strategy, innovation strategy, strategic flexibility, and resource allocation,
on the performance of manufacturing firms operating in this context. A quantitative research
design was adopted, and data were collected from 385 management-level respondents across
selected fast-moving consumer goods (FMCG) manufacturing companies using structured
questionnaires. Analytical procedures included descriptive statistics and multiple regression
analysis. The findings revealed that all five strategic dimensions had positive and statistically
significant effects on organizational performance. Among them, strategic planning was identified
as the most influential predictor, followed by competitive strategy, resource allocation, innovation
strategy, and strategic flexibility. The study recommends that manufacturing firms institutionalize
formal strategic planning mechanisms, implement coherent competitive and innovation strategies,
enhance strategic responsiveness, and allocate resources effectively to strengthen their position in
an increasingly dynamic business environment.