DIGITAL DIPLOMACY AND RUSSO-AMERICAN RELATIONS UNDER PRESIDENT DONALD TRUMP (2016-2020)

Abstract

This study investigates the concept of Digital Diplomacy specifically within the framework of Russo-American relations during Donald Trump's presidency (2016-2020). It primarily focuses on the utilization of social media tools in International Relations, examining how
nations are leveraging these platforms to further their foreign policy objectives. The  research elucidates both the opportunities and challenges presented by these social media instruments in diplomatic endeavours, positing that countries must proactively engage with the evolving landscape of digital diplomacy to remain relevant in contemporary global affairs. The theoretical foundation of the study is anchored in liberalism, complemented by the principles of soft power. A descriptive historical research design was employed, utilizing secondary data collection methods, with an emphasis on content analysis for data  interpretation. The findings highlight a significant paradigm shift in International Relations, where the involvement of non-state actors—including individuals, corporations, and non-governmental organizations (NGOs) – has become increasingly pronounced, demonstrating a more active and influential role in global dynamics. Furthermore, this study advocates for heightened awareness among audiences regarding the potential risks associated with social media usage, particularly in relation to the proliferation of cyberattacks and espionage activities. Such awareness is deemed essential for mitigating the adverse effects of digital engagement in international relations.