DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION: INSIGHTS FROM MULTINATIONAL COMPANIES IN SOUTH-SOUTH NIGERIA

Authors

  • Philomena U. Omodafe Department of Marketing, Delta State Polytechnic, Ogwashi-Uku, Delta State, Nigeria
  • Stanley Akpevwe Onobrakpeya Department of Marketing, Federal Polytechnic Orogun, Delta State, Nigeria

Keywords:

Business Model Innovation, Digital Resources, Digital Transformation

Abstract

This study examined the effect of digital transformation on business model
innovation among multinational companies in South-South Nigeria. Utilizing a quantitative
approach with a cross-sectional survey, data were collected from a sample of 384 respondents
with digital expertise. Analysis revealed that digital transformation significantly drives
business model innovation, with big data analytics having the strongest influence, highlighting
the value of data-driven decision-making. Digital assets play a key role in developing new
business models, while digital agility and networking capabilities support flexibility and
collaboration. With 62% of business model innovation explained by digital transformation
variables, the study recommends investing in digital infrastructure, fostering agility, enhancing
collaboration, and leveraging advanced analytics to stay competitive.

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Published

2024-12-14

How to Cite

U. Omodafe, P., & Akpevwe Onobrakpeya, S. (2024). DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION: INSIGHTS FROM MULTINATIONAL COMPANIES IN SOUTH-SOUTH NIGERIA. African Journal of Social and Behavioural Sciences, 14(8). Retrieved from https://journals.aphriapub.com/index.php/AJSBS/article/view/2949

Issue

Vol. 14 No. 8 (2024)

Section

Articles