MEDIA EXPOSURE, COMPREHENSION, AND COMPLIANCE WITH CLIMATE-CHANGE MESSAGES AMONG RESIDENTS OF ENUGU METROPOLIS.

Abstract

Environmental issues have been a major worldwide problem, and Nigeria is not
exempted from this problem as the country experiences flooding, erosion and other
consequences of climate change. This study examines the exposure to climate change media
messages and compliance with climate change media messages among residents of Enugu
metropolis. The researcher adopted the survey design with a sample size of 385, which was
obtained using the Australian sample size calculator. The instrument for data collection was
the questionnaire. Data were analysed quantitatively using frequency, percentage, and mean
and standard deviation. Findings from the study revealed that Enugu metropolis residents have
high levels of exposure to climate change media messages and compliance with climate change
media messages, respectively. The study recommends, among others, that a similar study
should be carried out in rural areas since this study, which was conducted in an urban area with
a high literacy level, looks positive with regard to exposure to climate change media messages
and compliance with climate change media messages.