UTILISING DIGITAL MEDIA TOOLS TO FOSTER INDIGENOUS COMMUNICATION SYSTEMS IN NIGERIA

Abstract

This study identified the digital media tools as channels for fostering
indigenous communication systems in Nigeria. The theoretical framework of the study was
drawn from cultural modernisation theory and media technological determinism theory. The
study employs a comprehensive literature review to explore how digital media tools can
foster indigenous communication systems in Nigeria (desk review). This method involved a
literature review or secondary data analysis, involves the systematic collection, analysis, and
interpretation of existing research, reports, publications, and other relevant documents.
Findings from the study revealed that while these traditional forms of communication remain
vital within communities, particularly in rural areas, their representation on digital media
platforms is still limited and often misrepresented. The digital divide and dominance of
Western-centric content have contributed to the underrepresentation and potential dilution of
Nigeria's rich cultural heritage online. The study concluded that while traditional forms of
communication continue to play a crucial role in fostering communal interactions, especially
in rural areas, their presence on digital media platforms is sparse and often inaccurately
portrayed, risking the loss of authenticity and cultural significance. The study recommended
that digital media platforms have to collaborate with cultural custodians to ensure accurate
representation and amplification of indigenous communication systems in the digital space.