Prevalence of Tiktok Social Trends Among Undergraduates in Anambra State

Abstract

The general purpose of this study investigated the Prevalence of TikTok Social trends on Undergraduate in Anambra State. Specifically, it investigated the most predominant type of Tiktok undergraduate participated, it also ascertained dominant factors that led Anambra undergraduate in Tiktok social trends and preponderant sex of Tiktok social trend participant in Anambra state. Social Learning Theory was employed as a guide to investigate the prevalence of Tiktok Social Trends among Undergraduate in Anambra State. This study employed survey research design method. To give this study a better academic look, primary data was used in  collection of data from respondents worth Three Hundred and Fifty- Two (352) copies of questionnaire used as the sample size of this study. The data were analyzed and presented in tabular form and simple percentage method was used in interpreting the data with the aid of Statistical Package for social Science (SPSS Version 21.0) software. The findings of this study are that the Joeboy Alcohol Challenge was the dominant trend that undergraduate in Anambra state participated mostly unlike other challenges. The outcome of this study also indicated that the pursuit of gaining followers on Tiktok was the major factors that induce Anambra State Undergraduates to engage in Tiktok social trends. Finally, the result of this study revealed that Tiktok trends contributed to promotion of nudity among undergraduates in Anambra state. This study recommended that universities and educational institutions should promote the creation of educational and awareness-driven content within these popular formats. Also, recommended that universities should implement digital literacy programs. Universities and community leaders also are to create initiatives that helps students strike a balance between engaging in social trends and maintaining their mental and social well-being.