Social Media and Entrepreneurship Development in Nigeria

Authors

  • Uchenna Patricia Ekwugha Nnamdi Azikiwe University, Awka NIGERIA
  • Ezinne Jane Udensi Nnamdi Azikiwe University, Awka NIGERIA

Keywords:

Social media, entrepreneurship, Development

Abstract

Social media entrepreneurship is a new phenomenon that has changed how the business environment operates. Businesses can gain access to resources and online exposure that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. Economic activities are one of the key elements for social entrepreneurship which impact the society and entrepreneurial organization Itself. It is pertinent to say that information technology (ICT) is vital to human societies in this 21st-century. The innovations of ICT have enabled social media and entrepreneurship development. This opinion paper argues that Social Media Entrepreneurship (SME) is a boost to national development. The study recommended that entrepreneurs should always infuse the application of technology into their businesses. 

Author Biographies

Uchenna Patricia Ekwugha, Nnamdi Azikiwe University, Awka NIGERIA

Department of Mass Communication

Ezinne Jane Udensi, Nnamdi Azikiwe University, Awka NIGERIA

Department of Mass Communication

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Published

2023-07-12

How to Cite

Ekwugha, U. P., & Udensi, E. J. (2023). Social Media and Entrepreneurship Development in Nigeria. ZIK JOURNAL OF MULTIDISCIPLINARY RESEARCH, 6(1). Retrieved from https://journals.aphriapub.com/index.php/ZJMR/article/view/2067

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Section

Articles