THE PROCESS AND RELEVANCE OF ACCURATE MARKET SURVEY AND STANDARD REPORTING IN ESTATE MANAGEMENT

Abstract

The study examines the relevance of market survey and standard reporting to the delivery of real estate services. It reviewed the Concept, Process and Techniques of carrying out market survey and standard reporting on same. The aspects and
functions of Estate Management are also highlighted. The study further established that market survey can be used to measure customers' awareness, usage and satisfaction over time. Products can also be updated through pricing options and branding. Hence, valuable product feedback, as well as customers' response and loyalty, enhance buying habits. It recommends that polytechnics and universities academic curricula should be restructured to include adequate content on
techniques of market data research and standard reponing. In addition, real estate professionals, ministries, departments and agencies of government should set up market survey and research units. In addition, data should be made available to those who genuinely desire to use. them. It concludes that
enhanced skills in market survey collection and standard reporting will improve services rendered by estate surveying and valuation firms, other professionals, government and their agencies.