Emerging Artificial Intelligence Techniques in the Production of Jagun Jagun Movie.

Abstract

As the world of technology continues to speedily grow, particularly in the area of Artificial Intelligence (AI), the film industry has also begun incorporating AI into all aspects of the filmmaking process, transforming the way in which films are made and seen. AI-driven tools are also influencing the film production phase, making the process more efficient. The evolution of AI in movie production can be said to be encompassing at every stage of production depending on the readiness of specific film industry to embrace it. Hence, this study aims to examine how film producer applied AI techniques in the production of Jagun Jagun (The Warrior) movie. This study is anchored on Diffusion of Innovation theory and adopted textual analysis to examine whether there are manifests of Al applications in the movie scenes and establish if those manifests communicate meaning to the production. Findings acknowledge the application of AI techniques in the movie production and the techniques added meaning to the scenes involved but the AI application is still in its very early days as the movie is dominated by techniques that revolve around computer generated imagery (CGI) and visual effects. As AI continues to permeate various departments in filmmaking, the importance of cross-training cannot be overstated in Nigerian film industry by understanding the capabilities and limitations of these techniques is crucial for the Nigerian film industry, from directors and producers to editors and sound engineers.