Exposure And Response to Mass Media Campaigns on Mental Health Amongst Nnamdi Azikiwe University Undergraduates

Abstract

This study examined the exposure and response to mass media campaigns among Nnamdi Azikiwe University undergraduates. The objectives of this study are to find out the level of exposure and response of Nnamdi Azikiwe University undergraduates on Mass media campaigns on mental illness. The theoretical framework of this was anchored on Health Belief Model and Social Norms Theory. The survey method was done using a questionnaire as a data collection instrument. A sample of 381 respondents was drawn from the
population of the study which comprises undergraduates of Nnamdi Azikiwe University. Findings from the study revealed that the Nnamdi Azikiwe University undergraduates have a high exposure to mental health campaigns on mass media, and have encountered them a couple of times, especially through the Internet; Nnamdi Azikiwe University undergraduates are persuaded by Mass media campaigns. The study recommended that further studies should be made to analyze the importance of mass media as a tool for
creating awareness of mental health disorders among others.