The Place of Artificial Intelligence in Journalism Practice

Perception of Practicing Journalists in Anambra State

Abstract

Journalism practice has witnessed eras and paradigm shifts as far back as humanity has existed, and these eras are characterized by changes in journalism practice and landscape. The integration of Artificial Intelligence (AI) into journalism practice is relatively new in Nigeria, particularly in Anambra State, where technological advancements seem to be growing. Thus, the current study investigated the place of artificial intelligence in journalism practice among journalists in Anambra State. The study was grounded in Diffusion of Innovation Theory and Technological Determinism Theory. The study adopted the mixed methods research design integrating both survey and in-depth interview. The study adopted census sampling technique in selecting all 265 registered practicing journalists in Anambra State. Both descriptive statistics and thematic analysis were used to analyse the quantitative and qualitative data collected for the study respectively. The study found that journalists in the state possess substantial knowledge about AI and its application in journalism. The study also found that hindrance to AI integration in journalism include resistance to new technology, lack of requisite ICT knowledge and lack of finance. The study concluded that despite significant knowledge about AI's potential for enhancing news production, fact-checking, and personalized content delivery by journalists, barriers such as financial constraints, technological resistance, and inadequate ICT skills hinder its full adoption. The study thus recommends among others that media houses across Nigeria, with guidance from the National Broadcasting Commission, should implement policies that support the gradual shift toward technologically driven broadcasting.