Perception and Responsiveness of Broadcast Media Campaign on Family Planning Methods among Resident Married Men in Anambra North Senatorial District

Abstract

The process of planning and deciding the time to have children, generally referred to as family planning, has been viewed by many as a foreign contraption and not meant for the African man. This, therefore necessitated the study to investigate the perception and responsiveness of married men on broadcast media campaign on family planning methods among Anambra North residents of Anambra State. The study adopted the theory of reasoned action (TRA). A descriptive survey research design was adopted. Research questions were raised to guide the study. The population of the study was 1,496,000 (One Million Four Hundred and Ninety-Six Thousand) persons made up of married men from Anambra North Senatorial Zone of Anambra, Nigeria. A multi-staged random sampling technique was used to select the respondents. A sample size of 400 was gotten using the Taro-Yamani formula. The instrument for data collection was structured questionnaire. The data collected were analysed using frequency and percentage. The study revealed that married men’s awareness about family planning is high, perception of men towards some family planning measures is positive though felt it’s a woman’s thing. The study therefore recommended among others, that the government and civil societies partner to reach out to traditional rulers and community chiefs to conduct health orientation programmes in various communities in Anambra North on repositioning and importance of family planning.