Nwankiti CO, Nwoga CC, Chime-Nganya CR, Obin OO, Ngwu OL. SOCIAL MEDIA CELEBRITY ENDORSEMENT AND CONSUMERISM: ASSESSMENT OF STUDENTS’ PERCEPTION OF GENEVIEVE NNAJI’S ENDORSEMENT OF LUNA MILK. AJSBS [Internet]. 2025 Feb. 20 [cited 2025 Feb. 25];15(1). Available from: https://journals.aphriapub.com/index.php/AJSBS/article/view/3017