Anyanwu, B.J.C., and Charles Chigozie Oguibe. “EVALUATION OF OTHER CRITICAL VARIABLES IN THE SUSTENANCE OF BRAND LOYALTY BEYOND THE PROMOTION MIX”. African Journal of Social and Behavioural Sciences 12, no. 2 (September 13, 2022). Accessed November 21, 2024. https://journals.aphriapub.com/index.php/AJSBS/article/view/1558.