Sanusi, B. O., A. A. Adesoji, A. S. Ifedolapo, and O. O. Idowu. “THE POWER OF PERSUASION IN DIGITAL ADVERTISING: EXAMINING THE ELABORATION LIKELIHOOD MODEL”. African Journal of Social and Behavioural Sciences, vol. 15, no. 3, Apr. 2025, https://journals.aphriapub.com/index.php/AJSBS/article/view/3164.