Amusan, Oyindamola Glory, Deborah Opeyemi Dada, and Emmanuel Ifeduba. 2025. “BEYOND THE SKIP BUTTON: EXAMINING UNDERGRADUATE ATTITUDES TOWARD YOUTUBE PREROLL SKIPPABLE ADS AT REDEEMER’S UNIVERSITY”. African Journal of Social and Behavioural Sciences 15 (3). https://journals.aphriapub.com/index.php/AJSBS/article/view/3165.