SANUSI, B. O.; ADESOJI, A. A.; IFEDOLAPO, A. S.; IDOWU, O. O. THE POWER OF PERSUASION IN DIGITAL ADVERTISING: EXAMINING THE ELABORATION LIKELIHOOD MODEL. African Journal of Social and Behavioural Sciences, [S. l.], v. 15, n. 3, 2025. Disponível em: https://journals.aphriapub.com/index.php/AJSBS/article/view/3164. Acesso em: 6 dec. 2025.